recession = more people buying cheap booze

i know this is true for me, i've had to go from gentleman jack back down to the regular no. 7

Cheaper Liquor Gets Boost in Downturn as Americans Drink More but Choose Less Expensive Brands
NEW YORK — Americans' love affair with top-shelf booze cooled last year as the recession took a toll on high-priced alcohol.

A new report by an industry group shows people drank more but turned to cheaper brands. They also drank more at home and less in pricier bars and restaurants.

Last year, the lowest-priced segment, with brands such as Popov vodka that can go for less than $10 for a fifth, grew the fastest, with volume rising 5.5 percent, after edging up 0.6 percent in 2008. Meanwhile, the most expensive price range, roughly $30 or more for a 750 ml bottle (think Grey Goose, owned by Bacardi), fell the most, tumbling 5.1 percent.

via huffpo